PRIVACY POLICY
With the following data protection declaration, I would like to inform you about what types of your personal data I process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by me, both in the context of the provision of my services and in particular on my websites.
Status: February 2023
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Quick links to all topics
Designation of the competent authority >
Overview of the processing operations >
Transfer and disclosure of personal data >
Data processing in third countries >
Blogs and publication media >
Presences in social networks >
Plugins and embedded functions and content >
Planning, organisation and auxiliary tools >
Data protection
If personal data (e.g. name, address or e-mail addresses) is collected, this is always done, as far as possible, on a voluntary basis on your part. This data will not be passed on to third parties without your express consent. I would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
Overview of the processing operations
The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- Inventory data (e.g. names, addresses).
- Content data (e.g. text entries, photographs, videos).
- Contact data (e.g. email, telephone numbers).
- Meta/communication data (e.g. device information, IP addresses).
- Usage data (e.g. websites visited, interest in content, access times).
- Contract data (e.g. subject matter of contract, term, customer category).
- Payment data (e.g. bank details, invoices, payment history).
Categories of data subjects
- Business and contractual partners.
- Interested parties.
- Communication partners.
- Customers.
- Users (e.g. website visitors, users of online services).
Purposes of the processing
- Provision of my online offer and user friendliness.
- Visitor action evaluation.
- Office and organisational procedures.
- Feedback (e.g. collecting feedback via online form).
- Interest-based and behavioural marketing.
- Contact requests and communication.
- Profiling (creating user profiles).
- Remarketing.
- Reach measurement (e.g. access statistics, recognition of returning visitors).
- Security measures.
- Tracking (e.g. interest/behavioural profiling, use of cookies).
- Contractual performance and service.
- Administration and response to enquiries.
Relevant legal bases
In the following, I share the legal basis of the General Data Protection Regulation (GDPR) on the basis of which I process personal data. Please note that in addition to the regulations of the DSGVO, the national data protection regulations in your or my country of residence and domicile may apply.
- Consent (Art. 6 para. 1 p. 1 lit. a DSGVO) – The data subject has given his/her consent to the processing of personal data relating to him/her for a specific purpose or purposes.
Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO) – Processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the data subject’s request. - Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
- Protection of vital interests (Art. 6 para. 1 p. 1 lit. d. DSGVO) – Processing is necessary to protect the vital interests of the data subject or another natural person.
- Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO) – Processing is necessary to protect the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
National data protection regulations in Germany
In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG).
In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission and automated decision-making in individual cases, including profiling.
Furthermore, it regulates data processing for purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, data protection laws of the individual federal states may apply.
Security measures
I take appropriate technical and organisational measures in accordance with the law, taking into account the state of the art, the cost of implementation and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the level of threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input of, disclosure of, assurance of availability of and segregation of the data. I also have procedures in place to ensure the exercise of data subjects‘ rights, the deletion of data and responses to data compromise. Furthermore, I already take the protection of personal data into account in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
SSL encryption (https)
In order to protect your data transmitted via my online offer, I use SSL encryption. You can recognise such encrypted connections by the prefix https:// and the small lock symbol in the address bar of your browser.
Transfer and disclosure of personal data
In the course of my processing of personal data, the data may be transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, I comply with the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.
Data processing in third countries
Where I process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of using third-party services or disclosing or transferring data to other persons, entities or companies, I do so only in accordance with the law.
Subject to explicit consent or contractually or legally required transfer, I only process or have data processed in third countries with a recognised level of data protection, which includes US processors certified under the „Privacy Shield“, or on the basis of special guarantees, such as contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, information page of the EU Commission).
Blogs and publication media
I use blogs or comparable means of online communication and publication (hereinafter „publication medium“). Readers‘ data are processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, I refer to the information on the processing of visitors to my publication medium within the scope of this data protection notice.
Comments and contributions
When users leave comments or other contributions, their IP addresses may be stored based on my legitimate interests. This is done for my security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, I ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.
Furthermore, I reserve the right, on the basis of my legitimate interests, to process users‘ details for the purpose of spam detection.
On the same legal basis, I reserve the right to store the IP addresses of users for the duration of surveys and to use cookies in order to avoid multiple voting.
The personal information provided in the context of comments and contributions, any contact and website information as well as the content-related information will be permanently stored by me until the user objects.
Retrieval of WordPress emojis and smilies
Within my WordPress blog, graphic emojis (or smilies), i.e. small graphic files expressing emotions, are used for the purpose of efficient integration of content elements, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users‘ browsers.
Antispam Bee spam check
Based on my legitimate interests, I use the service „Antispam Bee“, which is an open source software developed in Germany and Switzerland. Antispam Bee is used to distinguish comments from real people from spam comments. The plug-in is used to prevent spam in the comments under posts. The plug-in can filter out which comment was posted by a real person or a spam bot and automatically block spam comments. The plug-in does not collect any user data (e.g. IP address).
For more information on the „Antispam Bee“ plug-in, click here: https://github.com/pluginkollektiv/antispam-bee and https://wordpress.org/plugins/antispam-bee/
- Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contract data (e.g. subject matter of contract, term, customer category).
- Person concerned: Users (e.g. website visitors, users of online services).
Purposes of processing: Contractual performance and service, feedback (e.g. collecting feedback via online form), security measures, managing and responding to enquiries, providing my online offer and user-friendliness. - Legal basis: Contractual performance and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Protection of vital interests (Art. 6 para. 1 p. 1 lit. d. DSGVO).
Services used and service providers
- Retrieval of WordPress emojis and smilies: Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; website: https://automattic.com; Privacy; policy: https://automattic.com/privacy.
Contacting
When contacting me (e.g. by contact form, e-mail, telephone or via social media), the information provided by the enquiring persons is processed exclusively on the basis of their consent (Art. 6 para. 1 lit. a DSGVO), insofar as this is necessary to answer the contact enquiries and any measures requested.
This data will not be passed on without the consent of the person making the enquiry.
The response to contact enquiries in the context of contractual or pre-contractual relationships is carried out in order to fulfil my contractual obligations or to respond to (pre)contractual enquiries and, moreover, on the basis of the legitimate interests in responding to the enquiries.
Data transmitted via the contact form will remain with me until you request me to delete it, revoke your consent to store it or there is no longer any need to store the data. Mandatory legal provisions – in particular retention periods – remain unaffected.
Revocation of consent already given is possible at any time. An informal communication by e-mail is sufficient for the revocation. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
- Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).
- Person concerned: Communication partners.
Purposes of processing: contact requests and communication. - Legal grounds: Contract performance and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Plugins and embedded functions and content
I integrate functional and content elements into my online offer that are obtained from the servers of their respective providers (hereinafter referred to as „third-party providers“). These can be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as „content“).
The integration always requires that the third-party providers of this content process the IP address of the user, as without the IP address they could not send the content to their browser. The IP address is thus required for the presentation of these contents or functions. I endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as „web beacons“) for statistical or marketing purposes. The „pixel tags“ can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of my online offering, as well as being linked to such information from other sources.
Notes on legal basis
If I ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, users‘ data is processed on the basis of my legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, I would also like to refer you to the information on the use of cookies in this privacy policy.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), inventory data (e.g. names, addresses).
- Person concerned: Users (e.g. website visitors, users of online services), communication partners.
- Purposes of processing: Provision of my online offer and user-friendliness, contractual performance and service, contact requests and communication, direct marketing (e.g. by e-mail or post), tracking (e.g. interest/behaviour-based profiling, use of cookies), interest-based and behaviour-based marketing, profiling (creation of user profiles), security measures, administration and response to requests.
- Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), consent (Art. 6 para. 1 p. 1 lit. a DSGVO), contract performance and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO).
Services used and service providers:
- Instagram plugins and buttons: Instagram plugins and buttons: These may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Instagram. Service provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; website: https://www.instagram.com; Privacy policy: http://instagram.com/about/legal/privacy.
- Facebook Social Plugins: This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Possibility to object (Opt-Out): Advertising settings: https://www.facebook.com/settings?tab=ads.
- YouTube: Videos; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Possibility to object (Opt-Out): Opt-Out-Plugin: http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
- Google Maps: I integrate the maps of the „Google Maps“ service of the provider Google. The data processed may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed as part of the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://maps.google.de; Privacy policy:Â https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; Possibility to object (Opt-Out): Opt-Out-Plugin:Â http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:Â https://adssettings.google.com/authenticated.
Online marketing
I process personal data for online marketing purposes, which may include, but are not limited to, marketing advertising space or displaying promotional and other content (collectively, „Content“) based on users‘ potential interests and measuring its effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called „cookie“) or similar procedures are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed.
The IP addresses of users are also stored. However, I use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored in the online marketing process, but pseudonyms. This means that I as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can generally also be read later on other websites that use the same online marketing procedure and analysed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.
Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedure I use and the network links the profiles of the users in the aforementioned data. I ask you to note that users can make additional agreements with the providers, e.g. by giving their consent as part of the registration process.
In principle, I only receive access to summarised information about the success of my advertisements. However, in the context of so-called conversion measurements, I can check which of my online marketing methods have led to a so-called conversion, i.e., for example, to a conclusion of a contract with us. The conversion measurement is used solely to analyse the success of my marketing measures.
Notes on legal bases
Where I ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, users‘ data is processed on the basis of my legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, I would also like to refer you to the information on the use of cookies in this privacy policy.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Person concerned: Users (e.g. website visitors, users of online services), interested parties.
- Purposes of processing: tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioural marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors).
- Security measures: IP masking (pseudonymisation of the IP address).
- Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
- Possibility of objection (opt-out): I refer to the data protection notices of the respective providers and the possibilities of objection given to the providers (so-called „opt-out“). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this may restrict the functions of my online offer. I therefore recommend the following additional opt-out options, which are offered in summary for the respective regions:
a) Europa:Â https://www.youronlinechoices.eu.
b) Canada:Â https://www.youradchoices.ca/choices.
c) USA:Â https://www.aboutads.info/choices.
d) Cross-territory:Â http://optout.aboutads.info.
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Services used and service providers:
- Google Analytics:Â Online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Possibility to object (Opt-Out): Opt-Out-Plugin: http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
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Opt-Out: Insofar as you have given your consent, this website uses Google Analytics, a web analytics service provided by Google Ireland Limited („Google“). The use includes the operating mode „Universal Analytics“. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus to analyse the activities of a user across devices.
Google Analytics uses „cookies“, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. I would like to point out that on this website, Google Analytics has been extended to include IP anonymisation in order to ensure that IP addresses are recorded anonymously (so-called IP masking). The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. For more information on the terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://policies.google.com/?hl=de.
Purposes of the processing
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
Legal basis
The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 Para. 1 S.1 lit. a DSGVO.
Recipients / categories of recipients
The recipient of the collected data is Google.
Transfer to third countries
Personal data is transferred to the USA under the EU-US Privacy Shield on the basis of the European Commission’s adequacy decision. You can access the certificate here.
Duration of data storage
The data sent by me and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month.
The rights of the person concerned
You can revoke your consent at any time with effect for the future by preventing the storage of cookies through a corresponding setting of your browser software; however, I would like to point out that in this case you may not be able to use all functions of this website to their full extent.
In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser add on. Opt-out cookies prevent the future collection of your data when visiting this website. To prevent collection by Universal Analytics across different devices, you must perform the opt-out on all systems used.
If you click here, the opt-out cookie will be set: Deactivate Google Analytics
Planning, organisation and auxiliary tools
I use services, platforms and software from other providers (hereinafter referred to as „third party providers“) for the purposes of organising, managing, planning and providing my services. When selecting the third-party providers and their services, I observe the legal requirements.
In this context, personal data may be processed and stored on the servers of the third-party providers. This may involve various data which I process in accordance with this data protection declaration. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents.
If users are referred to the third-party providers or their software or platforms in the course of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimisation or marketing purposes. I therefore ask you to observe the data protection notices of the respective third-party providers
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Notes on legal basis
If I ask users to consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use may be a component of my (pre-)contractual services, provided that the use of the third-party providers was agreed within this framework. Otherwise, user data is processed on the basis of my legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, I would also like to refer you to the information on the use of cookies in this privacy policy.
- Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Person concerned: communication partners, users (e.g. website visitors, users of online services).
- Purposes of processing: contact requests and communication.
Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Contract performance and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
- WeTransfer: transfer of files via the internet; service provider: WeTransfer BV, Oostelijke Handelskade 751, Amsterdam, 1019 BW, Netherlands; website: https://wetransfer.com; privacy policy: https://wetransfer.com/legal/privacy.
Change and update of the data protection declaration
I ask you to regularly check the content of my privacy policy. I adapt the data protection declaration as soon as the changes in the data processing carried out by me make this necessary. I will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.
Rights of the person concerned
As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 of the GDPR:
- Right to object: you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
- Right to withdraw consent: You have the right to revoke any consent given at any time.
- Right of information: You have the right to obtain confirmation as to whether or not data concerning you is being processed and to obtain information about such data, as well as further information and a copy of the data, in accordance with the law.
- Right to rectification: You have the right, in accordance with the law, to request that data concerning you be completed or that inaccurate data concerning you be rectified.
- Right to erasure and restriction of processing: You have the right, in accordance with the law, to request that data relating to you be erased immediately or, alternatively, to request restriction of the processing of the data in accordance with the law.
- Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, common and machine-readable format in accordance with the legal requirements, or to demand that it be transferred to another person responsible.
- Complaint to the supervisory authority: You also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of personal data relating to you infringes the GDPR.
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